AI-Powered CRO Audits for DTC Brands

Different customers.Wildly different experiences.

Every other CRO tool audits your site against the same checklist. dropIQ audits it as the customers you are actually trying to reach, and shows you where their experiences diverge.

Free. No credit card. No login.

Works withShopifyWooCommerceMagentoCustom
One site, four audiences
Same pages. Different customers.
Repeat customer
Knows you, reordering
78
Comparison shopper
Weighing you against two others
64
Gift buyer
Shopping for someone else
58
First-time visitor
Arrived from an ad
51
A 27 point gap between your best and worst audience
20+
Years In Ecommerce
40
Checks Per Audit
Full Path
Homepage To Cart
$0
To Get Started
How It Works

Tell us who you sell to.
We audit your site as them.

No installation. No tracking code. No access to your store. Start with a free audit and see your score in minutes.

01
Describe your customer
A few quick details about who they are and what brings them to your site. Someone who has never heard of you, someone reordering, someone shopping for a gift.
02
We walk your path as them
Our crawler moves through your homepage, category pages, and product pages at mobile viewport, and scores 40 checks against what matters to that customer.
03
You see where they diverge
A score for each audience, every finding with its fix, and a plain explanation of which customer your site is built for and what that choice costs you.
04
It runs again every 30 days
Sites change. Themes update, apps break, campaigns add popups. Each audit tells you what moved since the last one and whether it held.
See It From Every Angle

Your store fails
eight different ways.

The same site, audited from eight points of view. Pick a customer and see what they run into.

Your Store
audited as first-time visitor
51/100
Overall Score
"You are likely losing $340K-$520K annually because a first-time visitor cannot tell what you sell or why it is worth their money before they leave."
First Impression38/100
Product Discovery55/100
Product Presentation61/100
Cart & CheckoutDeep Audit
Mobile Experience50/100
Top 3 of 10 Critical Issues Found
highhomepage
Hero names the collection but never says what the product does
Fix: Lead with the outcome a customer gets. Someone who has never heard of you has nothing else to go on.
highhomepage
No quantified trust signal above the fold
Fix: Add a star rating with review count or a named press mention where a new visitor sees it before scrolling.
highpdp
Reviews sit four screens below the buy button
Fix: Surface the rating and one full review near the product name. A first-time buyer has no other evidence.
+7 more findings across the conversion path·Full report included with a subscription
The Tradeoff

Every choice
costs you someone.

Build for the customer who already knows you and a newcomer leaves. Build for the newcomer and a loyal buyer has to work. dropIQ reads both audits together and tells you what the current design is costing.

78
Repeat customer
Knows the brand, reordering
51
First-time visitor
Arrived from an ad, never heard of you
What dropIQ tells you

The two audiences diverge most sharply above the fold, where a repeat customer recognises the brand instantly and a first-time visitor has nothing to go on. Someone arriving from an ad sees a hero image and a collection name, then has to scroll before anything explains what the product does or why it is worth their money, and most of them leave before they get there. The current homepage is built for people who already know you, which is a reasonable choice for a brand with strong repeat business. Naming the outcome in the hero and adding a review count near the primary button would give a newcomer a reason to stay, without changing anything a returning customer relies on.

Illustrative example of a target audience comparison

Continuous Auditing

One audit is a snapshot.
Twelve is a picture.

Your site changes constantly. Themes update, apps break, campaigns add popups. dropIQ re-audits your full conversion path every 30 days and shows you what moved.

See what changed, not just what is wrong
Every report opens with the checks that moved since your last audit, ranked by whether the change held across multiple visits or appeared once.
Every report kept, permanently
Go back three months and see exactly what your site looked like and what we found. Reports you paid for stay yours.
One price, no per-audit fees
Twelve audits a year, one tracked site, ninety-nine dollars a month. Cancel whenever you want.
Changes surfaced this report
2 changes since your last audit, 1 confirmed across multiple audits.
Add to Cart visible or sticky: no longer detected
Confirmed
Add to Cart is not visible in the initial viewport and does not persist while scrolling.
Seen this way in the last 2 audits
Trust signals near Add to Cart: now detected
Improved
Return policy and money-back guarantee now appear in the same viewport as the purchase button.
First time detected
Our Approach

CRO audits were broken.
We fixed them.

Most audits take weeks and cost thousands. By the time the deck lands, the opportunity has moved on. We built dropIQ because the brands losing the most revenue are the ones waiting the longest for answers.

dropIQ is backed by 20 years of ecommerce experience, across hundreds of brands, thousands of pages, and every platform worth knowing. The audit methodology was built from the inside out: the same framework used to evaluate conversion paths at scale, now running automatically every 30 days.

We are not a software company that stumbled into CRO. We are CRO practitioners who built software to do what we could not do fast enough manually.

20+
Years of ecommerce experience
40
Conversion checks per audit
$0
Cost to run your first audit
Audit My Store
Get Started Free

Who are you losing?

Paste your URL, pick a customer, and see what they run into. Free, no login required.

Run a free audit
No credit card. No login.
Works withShopifyWooCommerceMagentoCustom
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dropIQ.ai — A product by Ariallo LLC · AI-powered CRO audits for DTC brands